Terms and Conditions

Effective Date: April 2025

Welcome to American Rebel. These Terms and Conditions (“Terms”) govern your use of our websites, subdomains, products, services, and all associated communication channels, including SMS and email marketing (collectively, the “Site” or “Services”). By accessing or using our Site, making a purchase, or participating in any marketing programs, you agree to be legally bound by these Terms.

If you do not agree to these Terms, please do not use our Site or Services.

1. Legal Drinking Age – 21+ Only

American Rebel sells alcoholic beverages and does not allow access or purchases by individuals under 21 years of age. By using our Site, you affirm that you are at least 21 years old.

We do not knowingly collect or solicit information from anyone under the age of 21. If we discover that we have received information from a minor, we will delete it immediately.

2. Responsible Use of Alcohol

You agree to consume alcoholic beverages responsibly and in compliance with all applicable laws. We do not condone or encourage:

• Underage drinking
  
  
• Excessive alcohol consumption
  
  
• Drinking and driving
  
  
• Use of alcohol in unsafe or illegal circumstances
  
  

You are solely responsible for ensuring that any purchases or actions taken on this Site comply with local, state, and federal laws.

3. Sales, Fulfillment & Delivery

Beer is sold via a subdomain of our website and shipped only to states and regions where direct-to-consumer alcohol shipping is legally permitted.

• Adult Signature Required: All alcohol orders must be received by an adult 21+ with valid government-issued ID at the time of delivery.
  
  
• No P.O. Boxes: We do not ship to P.O. Boxes or internationally.
  
  
• State Restrictions: Certain states may be restricted or excluded from fulfillment. It is your responsibility to know your local laws.
  
  
• Risk of Loss: Title and risk of loss transfer to you upon shipment.
  
  

We reserve the right to cancel or limit any orders at our sole discretion.

4. SMS and Email Marketing Communications

By providing your phone number and/or email address on any of our forms, you consent to receive SMS, MMS, and/or email messages from American Rebel for purposes including:

• Order confirmations and shipping updates
  
  
• Promotions, events, and special offers
  
  
• Product launches and brand updates
  
  

Message frequency may vary. Standard message and data rates may apply.

You may opt out at any time:

• SMS: Reply STOP to unsubscribe, or HELP for customer support.
  
  
• Email: Click the "Unsubscribe" link in any message or email us at info@americanrebel.com.
  
  

Your information will never be sold to third parties. It may be shared only with authorized platforms that help us deliver communications (e.g., Go High Level, Twilio).

5. User-Generated Content (UGC)

You may choose to submit, tag, or share content (photos, videos, testimonials, etc.) with American Rebel, such as on social media using tags like #AmericanRebel or @AmericanRebelBeer.

By submitting content or allowing your tagged content to be viewed publicly:

• You grant American Rebel a royalty-free, worldwide, non-exclusive license to use, repost, share, display, and adapt the content for marketing purposes.
  
  
• You affirm that you own the rights to the content or have the right to grant us permission.
  
  
• We make no guarantees that your content will be used or published.
  
  

You may request removal of content by emailing us at info@americanrebel.com.

6. Intellectual Property

All content on our Site — including images, branding, product names, text, graphics, and logos — is owned by or licensed to American Rebel. You may not copy, distribute, modify, or reuse any content for commercial purposes without written permission.

Unauthorized use may violate copyright, trademark, and other laws.

7. Orders, Pricing, and Availability

We strive to ensure all information is accurate but reserve the right to:

• Correct pricing errors
  
  
• Modify or discontinue products at any time
  
  
• Limit quantities purchased per customer
  
  
• Cancel orders that violate our policies or applicable laws
  
  

All purchases are subject to product availability and final approval.

8. Limitation of Liability

To the fullest extent permitted by law, American Rebel disclaims all liability for:

• Damages from misuse or unlawful use of our products
  
  
• Delays or issues with third-party shipping or delivery services
  
  
• Errors or omissions on our Site
  
  
• Losses resulting from interrupted service or unauthorized access
  
  

All products and services are provided “as is” without warranties of any kind.

9. Indemnification

You agree to indemnify and hold harmless American Rebel, its employees, partners, agents, and affiliates from any claims, damages, or expenses (including legal fees) arising from:

• Your breach of these Terms
  
  
• Misuse of our Site, Services, or products
  
  
• Violation of any laws or third-party rights
  
  

10. Governing Law & Dispute Resolution

These Terms are governed by the laws of the State of Tennessee, without regard to conflict of law principles.

Any disputes arising from your use of the Site or Services shall be resolved through binding arbitration in [Insert County], Tennessee, and not in a court of law. You agree to waive the right to participate in class action lawsuits or class-wide arbitration.

11. Changes to These Terms

We may update or modify these Terms at any time. Updated versions will be posted on our Site with a new effective date. Continued use of our Site after such updates constitutes your acceptance of the revised Terms.

12. Contact Information

If you have questions or concerns regarding these Terms, please contact us at:

American Rebel
info@americanrebel.com
5115 Maryland Way, Ste 303, Brentwood, TN 37027, US
913-303-3580

American Rebel Privacy Policy

American Rebel is committed to maintaining the accuracy, confidentiality, and security of your Personal Data. This Privacy Policy describes how your personal information is collected, used, and shared when you sign up for an account, use any of our services, and/or visit any of our websites.

This Privacy Policy does not apply to any products, services, websites, or content that are offered by third parties (“Third Party Services”, “service providers”), which are governed by their respective privacy policies. Please read this policy carefully to understand our practices regarding your personal data and how we treat it. By using our website or services, you acknowledge that you have read and understood and consent to this Privacy Policy.

From time to time we may change this Privacy Policy. If we materially change the ways in which we use and disclose personal data, we will send an e-mail to our registered users. Your continued use of the website following any changes to this Privacy Policy constitutes your acceptance of any such changes made.

What Personal Information Do We Collect?

As part of our business, you may be asked to provide certain information about you and we may collect information automatically through your usage. We collect personal information that you provide or input on the site, including:

• Name, date of birth and contact information, including your phone number and email address;
• Login details, including email address, username and password;
• Information in correspondence with us
• Demographic information;
• Location data, if user chooses to share that information

Additionally, we may collect information automatically about users via a variety of methods, such as cookies, web beacons, JavaScript, and log files. This information may include user IP addresses, browser types, domain names, device type, time stamp, referring URL and other log file information; aggregate and statistical information regarding overall server/visitor traffic and navigation patterns. Web servers collect this type of basic information automatically as part of Web log processes. The information we automatically collect may constitute personal data:

• We may place tracking pixels. A tracking pixel is a transparent graphic image that is placed on a web page and, in combination with a cookie, allows for the collection of information regarding the use of the web page that contains the tracking pixel.
• We may use API keys of third-party software to authenticate the user to us.
• Google Analytics is an element of the website. By using cookies, Google Analytics collects and stores data such as time of visit, pages visited, time spent on each page of the website, the Internet Protocol address, and the type of operating system used in the devices used to access the website. By using a browser plugin http://www.google.com/ads/preferences/plugin/ provided by Google, you can opt out of Google Analytics.

How Do We Use Your Personal Information?

We may use the personal data you provide for the following purposes:

• To communicate with you
• To tailor our content and information that we may send or display to you, to offer personalized help and instructions, and to otherwise personalize your experience
• For direct marketing and market research, including for example reading recommendations and targeted marketing, in accordance with applicable law
• To use user content as part of our advertising and marketing campaigns to promote the services
• To comply with applicable legal obligations, including responding to a subpoena or court order
• To enforce our terms, conditions and policies
• To prevent and investigate fraud and other misuses; and
• To protect our rights and/or our property.

SMS Communication

By providing your phone number and opting in, you consent to receive SMS or MMS messages from American Rebel related to your account, purchases, promotions, and other relevant notifications. Message frequency may vary. Standard message and data rates may apply.

You may opt out of receiving text messages at any time by replying “STOP” to any message. For help, reply “HELP” or contact us at info@americanrebel.com.

We do not share your mobile number with third parties for their marketing purposes. Your number may be shared with SMS service providers strictly for the purpose of delivering these communications on our behalf.

What Privacy Protections Are There For Third-Party Links Used On The Website?

Content and information posted by the Company may contain links to other sites, including those of our business partners or affiliates. While we seek to link only to sites that share our high standards and respect for privacy and security, we are not responsible for the privacy practices used by other sites.

Does The Company Use Cookies?

The Company, in line with almost every other internet-based company, utilizes cookie technology to allow the company to improve the functionality of the service and improve your user experience. Your browser or device may allow you to block or delete cookies from our site, however, this may interfere with the functionality of our website. Cookies collect information automatically even when a user is not logged into their account. The information collected may include information about the platform and operating system you are using, your browser type and version, computer and connection information, and what time you accessed the site. This information will be collected any time you access the website unless you opt out.

What Are Cookies?

Cookies are small pieces of data, stored in text files, that are stored on your computer or other device when websites are loaded in a browser. They are widely used to “remember” you and your preferences, either for a single visit (through a “session cookie”) or for multiple repeat visits (using a “persistent cookie”). They ensure a consistent and efficient experience for visitors, and perform essential functions such as allowing users to register and remain logged in. Cookies may be set by the site that you are visiting (known as “first party cookies”), or by third parties, such as those who serve content or provide advertising or analytics services on the website (“third party cookies”).

Both websites and HTML emails may also contain other tracking technologies such as “web beacons” or “pixels.” These are typically small transparent images that provide us with statistics, for similar purposes as cookies. They are often used in conjunction with cookies, though they are not stored on your computer in the same way. As a result, if you disable cookies, web beacons may still load, but their functionality will be restricted.

Which Cookies Does The Company Use?

Anytime you visit and use a The Company website, The Company or a third-party places cookies in your browser. Certain cookies are specific to features or specific preferences, and certain cookies will be used all the time.  Four different types of cookies are used by The Company.

Essential Cookies. These cookies are placed in your browser by the Company and are also known as “strictly necessary” cookies. These are necessary to allow you to move around the site and use its features, such as “Save and View Favorites.”

Analytics Cookies. Also known as “performance cookies,” analytics cookies collect information about visits to our sites and how the services we offer are being used. We use this data to make improvements and report our performance. For example, these cookies collect information about how visitors use our sites, which site the visitor came from, the number of each user’s visits and how long a user stays on the site. We might also use analytics cookies to test new ads, pages, or features to see how users react to them. Analytics cookies are primarily third-party cookies.

Functionality Cookies. Sometimes called “preference cookies,” these first-party cookies allow us to remember information you have entered or choices you have made (such as your username, language, region, and marketing preferences) on our sites, so the next time you visit the site you will not have to set them again. These cookies also allow us to provide a better user experience on our website.

Targeting Cookies. The Company and our advertising partners or other third-party partners may use these types of cookies, also known as “advertising cookies,” to deliver advertising and track ad performance, and enable advertising networks to deliver ads that may be relevant to you based upon your activities (this is sometimes called “behavioral” or “targeted” advertising) on our sites.

How Can You Manage And Delete Cookies?

Almost all browsers use cookies to track your internet use automatically. However, these browsers also allow you to change the settings in your browser to manage your cookie settings to delete any previously sent cookies and to not accept new cookies. Again, please keep in mind that disabling cookies will negatively impact your user experience with our site. Please review your browser’s settings and preferences for more information on how to manage and delete cookies. Browsers on mobile devices may have different ways to manage cookie settings.

Does The Company Use Any Other User Tracking Technologies?

Technology used on the Internet is constantly changing. The company uses technology standard to the Internet, such as pixel tags, web beacons, and other similar technologies, to track visitors to our sites.

How Do We Respond To “Do Not Track” Signals?

We do not currently recognize automated browser signals regarding tracking mechanisms, which may include "Do Not Track" instructions. You can change your privacy preferences regarding the use of cookies and similar technologies through your browser. For more information on Do Not Track please visit http://www.allaboutdnt.org/

What Rights Do You Have?

You have the following rights with respect to the personal data we hold about you:

• The right to know what data we hold about you. If you have additional questions regarding the personal data we hold about you, please contact us at  info@americanrebel.com. We seek to swiftly respond to your inquiry.
• The right to have incomplete, incorrect, outdated, or unnecessary personal data corrected, deleted, or updated.​ If you have additional questions regarding the correction, deletion, or updating of the personal data we hold about you, please contact us at info@americanrebel.com.
• The right to opt out of receiving electronic direct marketing communications from us:​ All electronic direct marketing communications that you may receive from us, such as e-mail messages, give you an option of not receiving such communications from us in the future. If you have any additional questions about electronic direct marketing received from us, please contact us at info@americanrebel.com.

What Additional Rights Do EEA Residents Have?

If you are resident outside the United States, including in the EEA; European Economic Area (“EEA”), which includes the member states of the European Union (“EU”), we transfer Personal Data provided by you for processing in the United States, including Personal Information sent via e-mails or when you create an account.  Under the GDPR, we are considered a “controller” and a “co-processor” of the Personal Data of EEA Residents.  By providing Personal Data to us for the purpose of using the website or mobile application, you consent to the processing of such data in the United States. The transfer of your Personal Data to the United States is necessary for the performance of a contract between you and us for your use of the website or mobile application. Please note that the United States does not have data protection laws equivalent to those in the EEA and other jurisdictions.

Rights Of EEA Residents

This section of the Privacy Policy is applicable to residents of the EEA, which consists of the member states of the European Union. This section also applies to residents of Switzerland and residents of the United Kingdom. Residents of the EEA, UK and Switzerland are referred to here as “EEA Residents.” All processing of Personal Data of EEA Residents is performed by us in accordance with the General Data Protection Regulation (2016/679) of the European Parliament and of the Council on the protection of natural persons regarding the processing of Personal Data and on the free movement of such data (“GDPR”).

Under the GDPR, we are both the controller and a co-processor of the Personal Data of EEA Residents. Our purpose for collecting and processing Personal Data from EEA Residents is to provide them with the features and functionalities of our website and mobile application and information regarding our services. The legal basis for collecting Personal Data is because it is necessary for performance of a contract between us to provide you with the website and mobile application and its related features and functionality. We also rely on your consent to receive information about our services. You may withdraw consent from receiving marketing and promotional communications by clicking the “Unsubscribe” link on the communication. If EEA Residents do not provide Personal Data to us or withdraw consent for processing such Personal Data, we may not be able to provide such residents with certain features or functionalities of the website or mobile application or information regarding the services, including processing payments. If you are an EEA resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us through the contact information below.

Additionally, if you are an EEA resident, we are hereby notifying you that we are processing your information in order to fulfill contracts we might have with you, or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to the United States.

Security Of Transmission Of Personal Information And Risks Related To The Internet

This Website and mobile application have security measures in place to help protect against the loss, theft, misuse and unauthorized access, disclosure, alteration and destruction of the information under the company’s control. This Website uses no encryption (data scrambling) on certain portions of this Website, but uses encryption on portions where you are transmitting financial information, such as credit card information. When you are on any website that asks you for confidential information, you should check to see if the information being transmitted is encrypted in order to increase the security of your information. Although every effort is made to ensure no one else will view, seize or obtain your information, complete confidentiality and security is not yet possible over the Internet. Any unencrypted email communication over the Internet is not secure or confidential, and is subject to possible interception, loss and alteration. The company, its agents, administrators, employees and affiliates may not be held liable for any damages you or anyone else may suffer or incur as a result of the transmission of confidential or sensitive information over the Internet, and all such communications will be made at your own risk.

We seek to use reasonable organizational, technical and administrative measures to protect Personal Information under our control. For example, we seek to use Secure Sockets Layer ("SSL") technology for the placement of orders.  

Unfortunately, no data storage system or data transmission over the Internet can be guaranteed to be 100% secure. Please also be aware that we may use third-party cloud service providers that provide hosting, data storage and other services pursuant to standard terms and conditions that may be non-negotiable; these service providers have informed us or the general public that they apply security measures they consider adequate for the protection of information within their system, or they have a general reputation for applying such measures.